The year ahead will bring about ecommerce milestones sooner than we expected. Two majority categories that will continue to see demand include books, music, and video (where ecommerce sales will amount to 69.1% of total retail sales) and computer and consumer electronics (53.2% of total retail sales). While apparel will be the fastest-growing category, consumers will still continue to purchase items for entertainment. However, as this category inches toward being an ecommerce-majority category, its share of total ecommerce sales will plateau in 20. Last year, many consumers emerged from their pandemic cocoons with wants and needs for new clothing-driving ecommerce sales growth for apparel and accessories. New B2B ecommerce trends are allowing companies to lower marketing expenses, better manage suppliers and customers, and boost sales engagement.Īs online business trends continue to play a role in everyday B2B operations, we forecast B2B ecommerce site sales will reach nearly $1.77 trillion in 2022, a 12% increase from a year prior. Seemingly every aspect of business was moved or accelerated towards a digital structure amid the pandemic, including B2B communications. We forecast US retail ecommerce sales will grow 16.1%, reaching $1.06 trillion in 2022.īusiness-to-business (B2B) ecommerce statistics also show continued growth in 2022. Tech-savvy consumers looking for quick, seamless purchasing options will continue to lean on ecommerce throughout the next few years-and more consumers will jump on the bandwagon. Insider Intelligence forecast Ecommerce Sales Statistics US retail ecommerce sales will grow 16.1%, reaching $1.06 trillion in 2022. The convenience of ecommerce, combined with this change in consumer behavior, reflects a stronger demand for online shopping throughout the pandemic.īelow, we dive into ecommerce industry statistics, detailing how they’ve changed as a result of ecommerce trends that grew during the pandemic. It’s not surprising that ecommerce skyrocketed in 2020 as consumers turned to their devices for their grocery, apparel, and home furnishing purchases. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.Insider Intelligence outlines how ecommerce industry statistics have changed amid the pandemic.Prior to the pandemic, we did not forecast ecommerce reaching this milestone until 2024. We expect US ecommerce sales will cross $1 trillion for the first time in 2022.
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